Privacy Policy

Evergreen Construction and Remodeling, doing business as Evergreen Roofing (\”Evergreen,\” \”we,\” \”us,\” or \”our\”), respects your privacy. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website, request an estimate, contact us, submit a form, call us, communicate with us by text or email, or use our roofing and exterior services.

By using our website or providing your information to us, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of information:

Personal Information You Provide

This may include:

• Name
• Email address
• Phone number
• Property address
• Mailing address
• Project details
• Photos, documents, or notes you provide related to your roofing or exterior project
• Insurance, estimate, invoice, payment, scheduling, or customer-service information
• Any other information you provide through forms, calls, emails, texts, chat, or our CRM/estimate tools
• Your text-messaging consent choices

Website and Technical Information

When you visit our website, we may collect information such as:

• IP address
• Device type
• Browser type
• Operating system
• Pages viewed
• Links clicked
• Form interactions
• Call button clicks
• Referring website or ad campaign
• Approximate location based on IP address
• Date and time of visit
• Cookie and similar tracking identifiers

Advertising and Analytics Information

We may use tools such as Google Tag Manager, Google Analytics, Google Ads, Meta/Facebook/Instagram advertising tools, and similar platforms to measure website activity, understand campaign performance, improve our website, and show relevant advertising.

These tools may use cookies, pixels, tags, device identifiers, hashed customer information, or similar technologies to help us understand how users interact with our website and ads.

CRM and Customer Data

We may use a customer relationship management platform, such as HighLevel, Roofr, or similar service providers, to manage leads, estimates, project information, customer communications, invoices, and service history.

We may also use customer or lead information from our CRM, other than mobile phone numbers and text-messaging consent data, to improve advertising measurement, build remarketing audiences, upload customer lists, measure offline conversions, or better understand which marketing efforts generate qualified leads and customers.

2. How We Use Information

We may use the information we collect to:

• Provide roofing, exterior, inspection, repair, replacement, estimate, and related services
• Respond to inquiries and appointment requests
• Schedule inspections, estimates, or project work
• Communicate about project updates, service reminders, estimates, invoices, or customer support
• Send transactional emails
• Send promotional emails or advertising where permitted by law
• Improve our website, services, advertising, and customer experience
• Measure the effectiveness of Google Ads, Meta ads, and other advertising campaigns
• Create, measure, or optimize remarketing audiences, customer lists, lookalike audiences, and similar advertising segments (never using mobile phone numbers or text-messaging consent data)
• Match online activity with offline lead or customer outcomes
• Prevent fraud, protect our business, and maintain website security
• Comply with legal, regulatory, accounting, or contractual obligations

3. Cookies, Pixels, and Tracking Technologies

We use cookies, pixels, tags, and similar technologies to help our website function, analyze traffic, remember user preferences, measure advertising performance, and deliver relevant ads.

These technologies may be provided by us or by third parties such as Google, Meta, or other advertising and analytics partners.

We may use:

• Essential cookies needed for website functionality and security
• Analytics cookies to understand website traffic and user behavior
• Advertising cookies and pixels to measure ad performance, support remarketing, and deliver relevant ads
• Conversion tracking tags to understand when users submit forms, click call buttons, request estimates, or become customers
• Consent management tools to help honor user choices where required

You can control cookies through your browser settings and, where available, through our cookie consent banner or privacy settings.

4. Google Analytics, Google Ads, and Advertising Features

We may use Google Analytics, Google Ads, Google Tag Manager, Google advertising cookies, Google Analytics Advertising Features, Google Ads conversion tracking, enhanced conversions, remarketing, audience features, and related measurement tools to measure website visits and engagement, track form submissions and phone call clicks, understand which ads lead to inquiries or customers, create remarketing or customer audiences, improve ad targeting, and measure offline or CRM-based outcomes. These tools do not receive mobile phone numbers or text-messaging consent data from us.

You can learn more about Google’s privacy practices and controls through Google’s own privacy and ad settings. You may also opt out of certain Google Analytics tracking through Google’s available browser opt-out tools.

5. Meta, Facebook, Instagram, and Other Advertising Platforms

We may use Meta advertising tools, including Facebook, Instagram, Threads, Meta Pixel, Conversions API, custom audiences, lookalike audiences, and related measurement tools to measure ad performance, retarget website visitors, create audiences based on customer or lead information, and find people with similar characteristics to existing customers or leads.

When customer information is used for audience matching, it will not include mobile phone numbers or text-messaging consent data, and it may be hashed or otherwise processed before being shared with the advertising platform, depending on the tool and configuration.

6. How We Share Information

We do not sell or rent your personal information.

We may share information with trusted service providers and business partners that help us operate our business, including CRM and estimating platforms, website hosting and development providers, analytics providers, advertising platforms (excluding mobile information, see Section 7), email and SMS providers, payment processors, scheduling tools, call tracking or phone service providers, and customer support, accounting, legal, or business operations providers. These providers may only use information as needed to provide services to us or as otherwise permitted by law.

We may also disclose information to comply with legal obligations; to respond to lawful requests, subpoenas, or court orders; to protect our rights, safety, property, customers, or the public; and in connection with a business transfer, merger, acquisition, or sale of assets.

7. Mobile Information and SMS Privacy

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support of services, such as customer service, is permitted. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We may share mobile information with service providers only as needed to deliver SMS messages, manage customer communications, provide services, or comply with legal requirements. Mobile opt-in data and consent will not be shared with any third parties or affiliates.

8. SMS and Text Message Communications

We send text messages only to people who have separately and voluntarily opted in by checking an unchecked box on one of our forms. Providing your phone number alone does not give us permission to text you. We offer two separate choices, and you may select neither, one, or both:

• Non-marketing text messages: appointment scheduling and reminders, estimate and inspection follow-up, project updates, and customer support related to your request.
• Marketing and promotional text messages: special offers, discounts, and service updates.

Consent to receive text messages is not required to submit a form, request an estimate, or purchase any goods or services.

Message frequency varies. Message and data rates may apply. You may opt out of SMS messages at any time by replying STOP. You may receive one final message confirming your opt-out. For help, reply HELP or contact us using the information below. Our text messaging service is intended for adults 18 years of age or older. Full program details are in our Terms and Conditions.

Opting out of promotional text messages may not prevent us from sending important service-related or transactional communications where permitted by law.

9. Email Communications

We may send transactional or service-related emails regarding your inquiry, estimate, appointment, project, invoice, or customer support request.

We may also send promotional emails where permitted by law. You may opt out of promotional emails by using the unsubscribe link in the email or contacting us directly.

10. Your Choices

You may request to:

• Access the personal information we maintain about you
• Correct or update your information
• Request deletion of your information, subject to legal or business requirements
• Opt out of marketing emails
• Opt out of SMS messages
• Adjust browser cookie settings
• Manage advertising preferences through Google, Meta, or other advertising platforms

To make a request, contact us using the information below.

11. Data Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

12. Data Retention

We retain personal information for as long as needed to provide services, manage customer relationships, comply with legal obligations, resolve disputes, maintain business records, support marketing measurement, and enforce agreements.

13. Children’s Privacy

Our website and services are not directed to children under 13. We do not knowingly collect personal information from children under 13.

Our text messaging programs are intended only for adults 18 and older.

14. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices, content, or security of third-party websites.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date.

16. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us at:

Evergreen Construction and Remodeling (doing business as Evergreen Roofing)

2820 S English Station Rd, Louisville, KY 40299, United States

(502) 777-5289

info@evergreenroofingky.com

evergreenroofingky.com